In traditional digital marketing, the pursuit of data-driven, efficient customer acquisition has led to services becoming more homogenized, limiting the potential to expand the customer base. While continuing to maximize marketing efficiency and ROI, H+ will enable sustainable growth through creating new demands and values by delivering constantly evolving, consumer-centric experiences.
Our philosophy is to recognize individuals as people with lives, aspirations and dreams, not simply consumers with a common set of behaviors. At H+ we call this philosophy sei-katsu-sha INSIGHT.
Through an approach called InsightOUT®︎, we are able to uncover the sei-katsu-sha’s individual desires by extracting the insights which can mold their lifestyle choices of tomorrow.
We form the best teams for a brand's communications needs in each country, networking with our group companies and partners.
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