H+ announces the appointment of Ben Poole

September 14, 2023


H+ announces the appointment of Ben Poole

H+, the digital strategic group offering from Hakuhodo Inc. and D.A.Consortium Inc. (DAC), is pleased to announce that they have appointed Ben Poole as Director of Growth.

Ben has begun to work closely with the senior leadership team at H+ to define the next leg of its journey, less than a year after the H+ division was launched in the region; and to unlock full funnel client solutions.

Ben will continue to be based in Singapore, and will report to Michihiko Suganuma, Head of Global Business at DAC and the Lead of H+. He will also be working closely with Stephen Li, SeniorStrategic Advisor at H+. This will be a reunion for Ben and Stephen as they collaborated successfully at MEC (now Wave maker) for several years across brands like Sony and Daimler, and particularly in digitally-centric new business opportunities.

Ben has previously held senior roles at WPP’s MEC, IPG’s Reprise, and most recently at The Brand tech Group’s Fifty-five.Having spent his career guiding clients down the road towards the future of communications, he is perfectly placed to help drive the H+ vision for open-sourced, partnership-fuelled client centricity.

H+ launched last year, and has a clear agenda of helping to empower the digital future of client marketers through the creation of “InsightOut” driven brand experiences which evolve as multi-faceted consumer lifestyles (Sei-katsu-sha) are shaped with each passing day and interaction. H+ sits as an umbrella strategic offering encompassing all of Hakuhodo/DAC’s agencies and partners across the region outside of Japan.

Commenting on his new role with H+, Ben said:

“With Sei-katsu-sha consumer insight, open source collaboration and extensive capabilities throughout the customer journey, H+ is transforming the agency model in Asia.  I look forward to bringing these capabilities to bear for brands around the region.” 

Michihiko Suganuma said of this appointment:

"Nearly a year old now, we felt that the time was right forus to look externally for our newest senior member; someone who could add to our existing team digital natives and bring an additional element of both global knowledge and also market-relevant APAC regional experience. We felt that Ben would be an ideal addition, and we are delighted that he has decided to join us”.

Stephen Li added:

“ Having been a part of the H+ family for a year now, I really see the distinctiveness of how we combine our Sei-katsu-sha human philosophy, with communications technology savvy, and we are seeing positive client response already. Ben’s skill set sits exactly within the sweet spot of what H+ delivers, and it’s great to be able to call him a colleague again”.

Ben Poole, Director of Growth, H+


Media Contacts:

Contact us at

All inquiries will be forwarded to and responded to by the administrator of this website or our nearest representatives from the H+ offices listed above.