H+ announces the appointment of senior strategic advisors

September 18, 2022


H+ announces the appointment of senior strategic advisors.

H+, the new strategic group offering from Hakuhodo Inc. and D.A.Consortium Inc. (DAC), is pleased to announce that they have appointed two industry veterans as senior strategic advisors.

Joe Nguyễn and Stephen Li have already begun to work closely with the senior leadership team at Hakuhodo and DAC to define the vision, position, and implementation of H+ group and their constituent companies across the region.

Joe is based in Ho Chi Minh City, has spent his career across every aspect of digital media, and is the Managing Director of VieOn and former Regional head of ComScore. Stephen has 20 years of client and agency leadership experience, is the former APAC CEO of MEC (now Wavemaker) and OMD, and continues to be based in Singapore.

H+ launched this month, has a clear agenda of helping to empower the digital future of client marketers through the creation of “InsightOut” driven brand experiences which evolve as multi-faceted consumer lifestyles (Sei-katsu-sha) are shaped with each passing day and interaction. H+ sits as an umbrella strategic offering encompassing all of Hakuhodo/DAC’s agencies and partners across the region ex Japan.

Commenting on his role with H+, Joe said,

“Technology waits for no man, and having a handle on how its impact on consumers develops is crucial. I have spent my career helping clients to understand what this looks like, and I am enjoying sharing that experience with H+. With a strong foundation of clients and partners already in place, there is now the opportunity to bring additional innovation and invention to the equation.”

Stephen said of this new assignment,

“Having the opportunity to be a part of the genesis of any new organization is always terribly invigorating. Advising H+ on how to create cohesion between all of their existing assets in the region, with a clear digital-first go to market strategy, is already proving to be fun! Their approach to audience understanding and creation - Sei-katsu-sha - has always fascinated me - so it is exciting to help to evolve its client impact further across the region.”

H+ is led by Michihiko Suganuma, Executive Officer, Head of Global Business Group at DAC and General Manager, Asia DX Strategy Division, Hakuhodo International. Suganuma said of these appointments:

“H+ is new, but we clearly want to hit the ground running, so having Joe and Stephen be our advisors and internal challengers is really making a big difference. They are a great yin and yang team of technology and communications experience, because H+ is all about ensuring that our agencies are not only delivering communications plans; but more so platform-neutral, consumer-respectful experiences.”

Shuntaro Ito, Senior Corporate Officer, Hakuhodo, and President & CEO, Hakuhodo International, commented,

“It is important for Hakuhodo that we are always questioning and improving, that is also what we want from H+. Having the experience and expertise across the region which can be brought by Joe and Stephen is invaluable. They understand the region’s consumers and partners, and they are always curious about what tomorrow will bring. We are delighted to be working with them.”

As consumer attention becomes ever more fragmented and platform-boredom becomes a reality - it is more important than ever that marketers try to find ways to be as individually insightful as possible.

Suganuma added,

“We have always believed in the fact that “consumer insights” can often be just category observations. This is why we pioneered the concept of Sei-katsu-sha in Japan - focusing on the fact that everyone is a different person at different points in their day. This has always given us a distinctive approach to the experiences we create for our clients in Japan, and we are now here to up the ante of how we can also do that for clients across the rest of the region.”

Joe Nguyen, the Managing Director of VieOn and former Regional head of ComScore, based in Ho Chi Minh City.
Joe Nguyen, the Managing Director of VieOn and former Regional head of ComScore, based in Ho Chi Minh City.

Stephen Li, the former APAC CEO of MEC (now Wavemaker) and OMD, based in Singapore.
Stephen Li, the former APAC CEO of MEC (now Wavemaker) and OMD, based in Singapore.


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