H+'s DAC Forms Strategic Capital Alliance with Antsomi to Release CDP Platform, Strengthen Experience Integration Services in Southeast Asia

August 22, 2023


Tokyo, August 22, 2023 - H+, the strategic group offering from Hakuhodo Inc. and D.A.Consortium Inc. (DAC), is pleased to announce that DAC invests with Antsomi (Headquarters: Singapore), a major data marketing platform in the Southeast Asia. This partnership further enhances H+’s marketing digital transformation (DX) support, releasing the "Experience Integration Engine" powered by Antsomi, which serves as the core of H+ Solutions. H+ is a cross-company strategic organization of Hakuhodo Inc. and DAC to enable and empower digital marketing transformation of marketers by harnessing open source partnerships with key platforms and solutions like Antsomi.

The “Experience Integration Engine” powered by Antsomi combines Antsomi’s CDP technology with H+’s marketing expertise. A brand’s consumer data platform(CDP) will be key and central to how it understands and manages touchpoints with its consumers. This comprehensive platform encompasses various functionalities such as data integration through CDP, data analysis, API integration with external systems, and marketing automation features like automated message delivery. With these powerful capabilities, it supports the integration and utilization of marketing-related data, driving the brand’s touchpoints with consumers whether it is through advertising, owned media, CRM activities and even commerce.


The Southeast Asian region has seen a rapid increase in the demand for utilizing customer data, driven by regulations on third-party cookies and changes in measurement environments on iOS and Google. This market is expected to continue to experience significant growth, as many companies are considering the implementation of customer data platforms to address their data integration and utilization challenges.

Antsomi, established in 2017, is the first Southeast Asian CDP vendor recognized by internationally renowned organizations such as Forrester Research and the CDP Institute in the United States. Their solution, "CDP 365," has been adopted by many leading companies in ASEAN countries, including Thailand, Singapore, Vietnam, and Malaysia.

Since establishing DAC Asia in Singapore in 2012, DAC has been expanding its business in the Southeast Asian region. In August 2022, DAC and Hakuhodo launched a new strategic group offering called H+ to enhance the ability across the entire Hakuhodo DY Group to provide services for that region. Taking advantage of DAC's expertise and execution capabilities in digital marketing and Antsomi's data platform development capabilities, H+ provides comprehensive digital marketing solutions in the Southeast Asian market.


Service Features:ᅠ

1. One-stop provision of services ranging from CDP implementation to data analysis and utilization: H+ Group will offer services such as consulting, integration, post-implementation data analysis, and execution of marketing strategies related to the adoption of “CDP 365” for companies facing the challenge of integrating and utilizing customer data. Flexible implementation plans can be proposed to meet companies’ needs, including those interested in measuring effectiveness through trial introductions within a short period.

2. Design and provision of personalized marketing optimized for each individual customer: “CDP 365” is integrated with major global and Southeast Asian advertising/CRM tools, enabling delivery across multiple channels based on customer touchpoints. By analyzing customer data from various perspectives, including DAC’s proprietary analytical methods, personalized messages and advertisements optimized for each individual customer can be delivered through the most suitable customer touchpoint, maximizing the return on marketing investments for companies.

3. Support from a dedicated data analysis and operation team: To achieve accurate customer understanding and optimal marketing strategies based on customer data integrated into “CDP 365,” DAC will establish a dedicated data analysis and operation team to provide support. The specialized team will propose and provide best practices for customer data analysis and utilization tailored to each company’s challenges.


Comment :

Michihiko Suganuma, Senior Executive Officer and Head of the Global Business Group at DAC, as well as the lead of H+, expressed his excitement about the partnership, stating, "We are thrilled to invest in Antsomi and become their strategic partner. This collaboration is a testament to our dedication to providing cutting-edge solutions to our clients and driving their success in the digital age. With Antsomi's innovative and data-driven technology, we can unlock valuable customer insights and enable our clients to deliver personalized experiences at scale. We believe this partnership will bring immense value to both H+ and our clients."

Serm Teck Choon, co-founder & CEO of Antsomi, also emphasized the significance of this partnership, stating, "Our collaboration with H+ represents a pivotal step forward for Antsomi's regional expansion and sustainable growth. H+'s extensive industry expertise and strong market presence will accelerate our mission of transforming businesses into data-driven companies. We are confident that this strategic partnership will deliver exceptional value to our clients and drive unparalleled success."ᅠ

Future Developments:

This capital business partnership reflects H+'s position at the forefront of the digital advertising and marketing industry, where it has played a pivotal role in shaping and growing the market through its expertise in digital technology. Moving forward, DAC will maintain collaboration with Antsomi to actively develop new features and enhance the quality of existing features. ᅠH+ Group remains dedicated to contributing to the success of companies' marketing DX strategies in the ASEAN region.

About H+

H+ is a cross-company strategic organization formed in 2022 by Hakuhodo Inc. and DAC. Its mission is to support the digital marketing transformation of clients in the APAC region.

Through the proprietary planning approach called InsightOUT®, H+ creates brand experiences that evolve with multi-faceted lifestyles, uncover latent demand, and encourage new preferences and actions. This approach is rooted in the philosophy shared across the Hakuhodo Group, which recognizes individuals as people with lives, aspirations and dreams, not simply consumers with a common set of behaviors.

As an organization, H+ leverages the resources of its network companies and partners to provide solutions for ASEAN countries. Serving as an umbrella strategic offering, H+ encompasses all of Hakuhodo/DAC's agencies and partners, fostering collaboration between team members from both agencies.

H+ provides comprehensive support to clients in Southeast Asia by exporting Japanese know-how and expanding technology offerings globally.

About D.A.Consortium Inc. (DAC)

Since its establishment in 1996 during the early days of online advertising, DAC is leading the industry in market formation and growth as it steadily expands its operations with the digital transformation of information and lifestyles. Currently, DAC operates advertising and marketing businesses centered on digital technology both in Japan and overseas. The company provides comprehensive support, from consulting and planning to ad space purchasing, selling, management and results analysis. With a firm understanding of the characteristics of different media, DAC also produces creative, develops and provides solutions that bridge its wealth of data with advanced technologies, and supports global promotional initiatives. With the mission, “Empowering the digital future,” DAC will continue to be at the forefront in creating new forms of advertising and marketing and providing new value to society.

About Antsomi:

Antsomi is a regional marketing technology company building the first artificial intelligence-enabled customer data platform, CDP 365, in Southeast Asia, with the mission to transform businesses into data-driven companies. Antsomi CDP 365 helps companies unify their customer data from multiple sources, such as mobile apps, web, social media, digital ads, CRM, POS, offline channels, etc. It then delivers relevant activations with rich personalization across multiple touchpoints via both online and offline. Antsomi CDP 365 empowers companies to understand their customers’ behavior and intent across various channels and build a 1-to-1 customer journey at scale. Antsomi is headquartered in Singapore, with branch offices in Malaysia, Indonesia, and Vietnam.

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