Kuala Lumpur / Tokyo — Hakuhodo Inc. and Hakuhodo DYONE Inc. are pleased to announce the strategic rollout of the H+ (H plus) framework in Malaysia. This initiative strengthens the synergy between Hakuhodo Malaysia (HMY) and Kingdom Digital (KD), creating a unified ecosystem to accelerate digital transformation and performance-led marketing for brands in the region.

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Since its global launch, H+ has functioned as a strategic bridge, empowering Hakuhodo DY Group’s international offices with advanced data platforms and specialized digital tools. By introducing this framework to Malaysia, the group aims to provide a robust backup system that enhances the local expertise of HMY and KD with H+’s regional digital resources.

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Empowering Integrated SolutionsThe H+ framework in Malaysia is designed to support existing group companies by providing end-to-end digital solutions, including:

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·        Strategic Brand Building: Leveraging H+’s data-driven "Sei-katsu-sha" insight.

·        Creative-First Performance: Integrating KD’s creative excellence with AI-powered media automation.

·        Full-Funnel Digital Marketing: Creating seamless customer journeys from awareness to conversion.

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Strategic Evolution through H+ The introduction of the H+ framework in Malaysia represents a significant evolution in uniting technology with human insight. By bridging the core strengths of Hakuhodo Malaysia and Kingdom Digital through the H+ infrastructure, the group is empowering its local teams to deliver future-ready solutions. This integration ensures that brands can scale with both intelligence and empathy in an increasingly complex digital landscape.

A Collaborative Ecosystem This move reinforces the Hakuhodo DY Group’s commitment to helping brands navigate the digital era. Rather than operating as a standalone entity, H+ in Malaysia serves as a strategic catalyst, ensuring that creativity, data, and technology work together seamlessly across the existing group network to unlock new growth opportunities for clients.

H+ is a cross-company strategic organization of Hakuhodo Inc. and Hakuhodo DY ONE. Working closely with the Tokyo offices of Hakuhodo and Hakuhodo DY ONE, H+ leads the Hakuhodo DY Group’s specialist companies in the APAC region to support clients’ marketing and media activities. We empower the digital future of client marketers through the creation of “InsightOut” driven brand experiences which evolve as multi-faceted consumer (Sei-katsu-sha) lifestyles are shaped with each passing day and interaction. H+ sits as an umbrella strategic offering encompassing all of Hakuhodo/Hakuhodo DY ONE’s agencies and partners across the region outside of Japan.

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H+ provides comprehensive support to clients in Southeast Asia by exporting Japanese know-how and expanding technology offerings globally.

For inquiries regarding this News Release

H+: info@hplus.digital