-Building on proven global experience, Hakuhodo Group’s digital entities across Asia will help brands connect ChatGPT Ads with AIO strategies as generative AI reshapes how consumers discover and engage with brands.-

------‍

[September 24, 2026] – Hakuhodo Group’s digital entities across Asia, acting through the strategic network H+, are proud to announce the launch of ChatGPT Ads services provided by network companies across the region. The launch follows OpenAI’s expansion of its advertising services into Southeast Asia and Taiwan markets on September 24, 2026.
‍
Building on Hakuhodo DY Group’s established experience with ChatGPT Ads in Japan and several international markets, these network companies will bring this expertise to brands across Asia while connecting ChatGPT Ads with broader Search and AIO (AI Optimization) strategies.
‍
With OpenAI’s rollout announced today, the service has expanded to Asian markets including Singapore, Indonesia, Thailand, the Philippines, Vietnam, Malaysia and Taiwan. They join ChatGPT Ads markets launched in recent months including the United States, Canada, the United Kingdom, Australia, New Zealand, South Korea, and India.
‍
This expansion enables Hakuhodo Group’s digital entities to connect their existing experience and capabilities with a significantly broader regional footprint, supporting global and regional clients as they navigate an increasingly AI-driven marketing landscape.

“Discovery is no longer happening only through search engines. It is increasingly happening through conversations with AI, changing how brands need to be visible and relevant. Across our network, we see ChatGPT Ads, Search, and AIO as one connected strategy, grounded in our deep understanding of sei-katsu-sha. By combining that perspective with our experience across markets, we can help brands navigate this new discovery landscape across Asia,” said Freddy Tan, Director of DAC ASIA.

‍

Accelerating Integrated Marketing for the AIO Era

As generative AI increasingly influences how people search, evaluate and discover brands, Hakuhodo Group’s digital entities are moving beyond conventional advertising approaches to accelerate comprehensive, integrated marketing strategies spanning ChatGPT Ads, Search, and AIO.

At the heart of this approach is the network’s understanding of sei-katsu-sha - consumers viewed not simply as shoppers, but as complete individuals with their own lives, aspirations and dreams. By combining this human-centered perspective with emerging AI-driven marketing capabilities, the network aims to create more contextualized experiences that help brands uncover latent demand and build meaningful connections with consumers in a rapidly evolving digital landscape.

‍

Future Outlook

‍Looking ahead, Hakuhodo Group companies across various Asian nations will continue to offer new ways to reach customers through ChatGPT Ads and generative AI-driven marketing.
‍
Through continuous innovation and close regional collaboration, the network remains committed to “Empowering Your Digital Future,” helping regional and local clients navigate the evolving ways in which sei-katsu-sha discover, evaluate and engage with brands across the APAC region.